Tag Archives: B2B marketing

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Leveraging Real Behavioral Intent to Identify and Convert Your Buyers

When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, [...]

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Actioning Intent Data with Sales and Marketing Alignment

Increasingly, the digital behaviors of our ideal audience are fragmented. No longer are they dedicated to a single device or source or input. This perpetual change has challenged decade-old [...]

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BrightTALK’s 2019 Benchmarks Report

In this year’s annual Benchmarks Report, BrightTALK has analyzed a wealth of data, looking at over 100,000 webinars and videos, with 16,000 being created within the past year, millions of [...]

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Demand Generation in the Age of Privacy: GDPR and Beyond

The introduction of GDPR in the EU last year took the marketing world by storm. Teams worked furiously to evaluate their data handling protocols and to construct new processes that are both [...]

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Make Your Messaging Matter: B2B Messaging That Generates Leads and Closes Deals

Sales is great at speaking with prospects, uncovering their particular needs and pain points, and making adjustments on the fly based on what is resonating and what isn’t during a conversation. [...]

SEO best practices on BrightTALK

Your playbook for improving your content's SEO on BrightTALK.

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Posted

Leveraging Real Behavioral Intent to Identify and Convert Your Buyers

When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, [...]

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The Value of Social Listening: Tapping into your Customers’ Online Lives

Engaging with users on social media is critical, but so is listening. Just like in real life relationships, you will learn a lot more about your target audience if you pay close attention to what [...]

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How to Crush Your Revenue Marketing Goals with Webinars

Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content [...]

4 Ways to Use Video Throughout the Sales Cycle

LinkedIn’s recent announcement that they will now support video in Sponsored Content is a telltale sign of just how important video has become for B2B marketers.