Tag Archives: b2b research

Research Roundup: What’s New in B2B Marketing?

For marketers, original research is the gift that keeps on giving. It provides us with punchy statistics to share on social media, supporting evidence to include in presentations, and firm [...]

A B2B Marketer’s Introduction to Surveying Your Audience

Metrics and benchmarks give B2B marketers reasons to invest, alter, and evolve their strategies. Understanding how your target buyers research new solutions, cope with challenges, and spend their [...]