Tag Archives: B2B video marketing

Fresh Ways to Use Video in Your Content Marketing

As more marketers rely on content marketing to educate prospects and move them through the funnel, it’s becoming increasingly difficult to break through the noise and identify effective methods [...]

Your Questions Answered: Creating Marketing Videos that Guarantee ROI

Did you know that 74% of all internet traffic will be video by 2017? Video is now a non-negotiable component of marketing. However, while over 83% of B2B marketers in the UK and 79% of B2B [...]

The Impact of B2B Video Marketing [Infographic]

Over the past few years, the usage of video marketing in B2B has spiked dramatically. 79% of North American marketers and 83% of UK marketers used the tactic in 2015. The reason for this huge [...]

Event Marketing Tactics: Leveraging Videos to Maximize Lead Touchpoints

Even in our digital age, marketers still find that in-person events are amongst the top effective marketing tactics in B2B. However, live events can be considered one of the most costly and time [...]

Five Things B2B Marketers Can Learn from This Year’s Super Bowl Commercials

The Super Bowl may be the biggest football event of the year, but it’s also the backdrop for advertising’s biggest day of the year as brands compete with each other to be the most memorable, [...]

Video Produced by BrightTALK Wins a MarCom Award

BrightTALK is very pleased to announce that one of the videos produced by our content services team won a gold statue from MarCom Awards! The winning animation piece, Buyer 2.0 - Today's B2B [...]

Lights, Camera, Action! Highlights from Eloqua Experience

Being in marketing has never been more exciting and more challenging. As new members of the Eloqua AppCloud, we set up our camera at Eloqua Experience last week in San Francisco to capture the [...]

Captivate My Senses. Make Me See. Make Me Hear. Make Me Remember.

According to the National Center for Biotechnology Information at the U.S. National Library of Medicine, “people generally remember 10% of what they read, 20% of what they hear, 30% of what they [...]

Get the Truth out of Your Video Analytics

When is a view a view? What's an impression? Is it OK to call an impression a view? What drop off rate is acceptable? It's estimated that 85% of social media campaigns can't determine their [...]