Tag Archives: B2B

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BrightTALK’s 2018 Webinar Benchmarks Report

Webinars are a critical B2B content marketing strategy and as marketers become responsible for the customer journey, webinars are a valuable tactic for engaging prospects and customers at every [...]

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Aligning B2B Content to Specific Buyers: Industry, Job Role, Location & More

Is your content targeting the right audience? General information is great for broad-based marketing, but creating sticky communities requires that you go deep. That might mean offering [...]

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CMO Priorities and Predictions for 2017 [EMEA Edition]

We asked BrightTALK’s community of CMOs and marketing executives one simple but important question: What are your marketing predictions for 2017? Join us live as we share the most compelling [...]

The B2B Buyer: How Video Is Changing the Way We Think

What’s the difference between the B2B and B2C buyer? If you’re a marketer, this may seem like an elementary question, and I’m sure you’re already listing the differences in your head. But what if [...]

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Understanding B2B Buying Habits to Create Better Webinars

Virtually all modern marketers use digital engagement tools to fill their sales pipelines. That said, tools alone are not enough—successful marketing campaigns also require strategic [...]

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Big SEO for Big Data: Leveraging SEO to Find Clients Seeking Big Data Solutions

Big data and data analytics provide invaluable insight for businesses, guiding and steering everything from the decisions made in board rooms to the way they market and provide goods and services [...]

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TED-ify your online presentations: The power of multimedia in B2B Marketing EMEA

Technology has provided a vast landscape to connect with more people, in more places than ever before. However, there is a lot of market noise pulling your buyers in various directions. The best [...]

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Panel Discussion: The “Secret” Content Strategy of Top B2B Marketers

Roughly 5 exabytes of content were produced between the big bang and 2013. Now, people are creating the same amount within 24 hours! Whether your company has a content marketing team of 2 or 200, [...]

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Using Animations for Complex Stories

A picture is no longer worth “a thousand words.” In fact, Forrester’s VP Principal Analyst, Dr. James McQuivey, recently valued one minute of moving pictures, (aka video/animation) as being worth [...]

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Using Animations for Complex Stories [EMEA Edition]

A picture is no longer worth “a thousand words.” In fact, Forrester’s VP Principal Analyst, Dr. James McQuivey, recently valued one minute of moving pictures, (aka video/animation) as being worth [...]

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