Intent data has become a hot topic in the B2B world. Companies have decided to dig into this data source at an increasing rate as it has proven to be impactful, seeing how it allows marketers to [...]
Webinars are a critical B2B content marketing strategy and as marketers become responsible for the customer journey, webinars are a valuable tactic for engaging prospects and customers at every [...]
Is your content targeting the right audience? General information is great for broad-based marketing, but creating sticky communities requires that you go deep. That might mean offering [...]
We asked BrightTALK’s community of CMOs and marketing executives one simple but important question: What are your marketing predictions for 2017? Join us live as we share the most compelling [...]
What’s the difference between the B2B and B2C buyer? If you’re a marketer, this may seem like an elementary question, and I’m sure you’re already listing the differences in your head. But what if [...]
Virtually all modern marketers use digital engagement tools to fill their sales pipelines. That said, tools alone are not enough—successful marketing campaigns also require strategic [...]
Big data and data analytics provide invaluable insight for businesses, guiding and steering everything from the decisions made in board rooms to the way they market and provide goods and services [...]
Technology has provided a vast landscape to connect with more people, in more places than ever before. However, there is a lot of market noise pulling your buyers in various directions. The best [...]
Roughly 5 exabytes of content were produced between the big bang and 2013. Now, people are creating the same amount within 24 hours! Whether your company has a content marketing team of 2 or 200, [...]
A picture is no longer worth “a thousand words.” In fact, Forrester’s VP Principal Analyst, Dr. James McQuivey, recently valued one minute of moving pictures, (aka video/animation) as being worth [...]
