Tag Archives: B2C marketing

The B2B Buyer: How Video Is Changing the Way We Think

What’s the difference between the B2B and B2C buyer? If you’re a marketer, this may seem like an elementary question, and I’m sure you’re already listing the differences in your head. But what if [...]

Five Things B2B Marketers Can Learn from This Year’s Super Bowl Commercials

The Super Bowl may be the biggest football event of the year, but it’s also the backdrop for advertising’s biggest day of the year as brands compete with each other to be the most memorable, [...]