Tag Archives: B2C

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From CMO to CGO: Marketing Takes its Seat at the Revenue Table

The CMO role is in a time of great change. On the B2C side, we're seeing several noted CPG brands like Coca Cola eschewing the CMO role and instead hiring Chief Growth Officers. In B2B, there is [...]

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SpotifyMyPandoraTEDTube: Lessons From B2C That Unlock B2B Revenue Growth

Music and video are rewiring our audiences and their relationship with content while apps nourish their impatience, on demand. Learn how best-in-class brands are tapping into this behavioral [...]