Tag Archives: benchmark

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DataLeaks 2013: The Holy Trinity of Demand Creation

In this data intensive webinar, BrightTALK provides its annual update on the state of the webcasting industry. This year’s theme, "The Holy Trinity of Demand Creation", refers to the three [...]

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DataLeaks 2012: The Demise of the Webinar Cargo Cult

Richard Feynman famously described "Cargo Cult Science" as "follow(ing) all the apparent precepts and forms of scientific investigation" while lacking the essential ingredients: namely rigor and [...]

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What Metrics Matter for Online Events

For marketers running online events, the question is not just how good is the technology at supporting your events, but how is the program as a whole performing. How do you figure out what’s [...]

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DataLeaks 2010: Online Event Performance Revealed

What does it take to put together a successful online events program? Join Brian Stark, VP of Corporate Development at BrightTALK, and David Pitta, Demand Generation Manager at BrightTALK, as [...]