Tag Archives: brand awareness

How Do You Measure Content Marketing Success? [New Research]

How do you measure the effectiveness of your content marketing efforts? If you’re like most B2B marketers, it’s probably by web traffic and visits, according to a new global survey of content [...]


Aligning Webinar KPIs to Business Objectives

As marketing grows increasingly data-centric, marketers must prove how their efforts are contributing to the organization’s bottom line. Integrated marketing technology stacks provide [...]