Tag Archives: BrightTALK Academy

The Power of Visual B2B Storytelling: Q&A Recap

While marketers are focused on distribution, optimized timing, and other promotional tactics, often times the quality of a presentation is ignored. While it can be harder to prove the direct [...]

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7 Quick Ideas for Promoting Your Next Webinar

With marketers producing so much content every day, you need to mix up your promotional tactics to avoid blast fatigue. While email is still the most effective way to make webinar registrations [...]

8 Email Statistics Every B2B Marketer Should Know

There’s perhaps no more interesting component of modern marketing than email. While it’s a long-time standby and foundational piece of digital marketing, it’s also constantly evolving, as [...]

Do Your Personas Need a Makeover?

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless buyer personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true [...]

Top 10 Demand Generation Webinars of 2015

Demand generation continues to be a hot discussion for B2B marketers. At the end of each year, we like to recognize and highlight the top webinars published on the BrightTALK platform. As the [...]

Personas and Polls

My rule of thumb for webinars is to immediately deliver value by quickly giving your audience something they were promised in the promotional description of the event. You want them to feel [...]

Lead-Generating Landing Pages: 6 Must-Haves to Help Hit Your Lead Goals

According to CMI’s most recent B2B marketing report, lead generation is the number one goal for 85% of B2B marketers in 2016. Landing pages are lucrative online real estate for businesses to [...]

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Sparking Q&A Participation with Seed Questions

Live Q&A sessions are what make online presentations so engaging and beneficial. Unlike on-demand presentations (i.e. event recordings and webinars), live presentations are unique in their [...]

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Webinar Tips from the BrightTALK Team (Part 2)

Yesterday, we shared some of the BrightTALK team's favorite webinar tips, from preparation to delivery to presentation. Check out what a few more of our BrightTALK colleagues in San Francisco, [...]

EXFO’s Director of Marketing-Communications, Webinar Extraordinaire, Shares 3 of His Top Tips

Louis Adam knows how to run a successful webinar program. As Director of Marketing-Communications at EXFO, he and his team plan, manage, and produce 85 webinars per year. By implementing these [...]

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