Tag Archives: “Buyer Cycle”

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Operationalizing Sales & Marketing Alignment

When asked if they have good Sales and Marketing alignment, many leaders would quickly nod their heads. "Of course we do!" But when it comes down to it, is that alignment real? Are there clear [...]

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Regaining Control of the Sales Cycle

With information so freely available, buyers are often more educated than sales reps when they sit down in a meeting. With buyers self-educating up to 57% into the buying cycle, how can vendors, [...]