Working on buyer personas is kind of like flossing: You know it’s something you should be doing on a regular basis, but it doesn’t always end up happening.
Tag Archives: buyer personas
Buyer personas are like plants: if you don’t take care of them properly, they become wilted. Unfortunately, more companies have dead plants scattered around their offices than necessary.
Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless buyer personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true [...]
This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to [...]
Who doesn’t love to compare and contrast things, especially our own performance? Marketers care about performance perhaps a little more than other professionals because we need to know the [...]
Last week I presented The Role of Buyer Personas in Demand Generation on the BrightTALK Academy. We discussed common problems that B2B organizations are facing in demand generation, including [...]
A recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” The article quoted Michael Jaschke, CEO of 48Bricks, an ad tech company, as saying, “The premise of trying [...]
“There is nothing so terrible as activity without insight.” - Johann Wolfgang von Goethe It sounds pretty basic…getting to know your buyer before you build a demand generation program seems like [...]