Tag Archives: buyer

In
Posted

Meet the IT Visionary: Influencing the IT Pro

Marketers are maneuvering as quickly as possible to earn the attention and trust of some of the hottest professionals out there - IT Visionaries. So, what does it take to influence these [...]

In
Posted

Meet, Greet & Inspire the EMEA Marketing Buyer

While the digital advertising and marketing spend continues to exponentially grow, marketers are still seeing imperfect conversion rates from prospect awareness to SQLs. Site or landing pages [...]

In
Posted

Meet the North American IT Visionary (overview)

Marketers are maneuvering as quickly as possible to earn the attention and trust of some of the hottest professionals out there - IT Visionaries. So, what does it take to influence these [...]

In
Posted

A Glimpse into the State of Enterprise B2B Demand Generation

Demand Generation isn’t easy, so don’t let anyone tell you that it is. Today’s buyer’s journey is complex, comprised of buying committees and it is never one-size fits all. To better understand [...]

In
Posted

Demand Generation Decoded: Power And Pitfalls Of Persona-Based Presentations

Persona-based marketing has been used for decades to help craft targeted promotions and messages that appeal to the best prospects. While personas shape webinar content, they are often misused [...]

In
Posted

Putting B2B Buyer Personas Into Play

In a “know your buyer” world, more B2B marketers are creating personas. But then what? Personas are often treated as a checklist item when they should be actively used as a tool that plays a [...]