Tag Archives: buyer’s journey

How to Ensure Your Content Aligns with the Entire Buyer’s Journey

Despite all of the ways that the buyer’s journey has changed in recent years, there’s one aspect that’s remained constant: the importance of content throughout the process. In fact, according to [...]

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Mapping B2B Content to Each Stage of the Funnel

According to research from Google, buyers engage with an average of 10.4 pieces of information before making a purchase decision. Are you creating the right content to address your prospective [...]

Engage Community Members Across Platforms to Drive Growth

Regardless of the type of business you’re in, if you’re developing and supporting communities on sites like BrightTALK, it’s important to continuously engage your audience to maintain their [...]

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Understanding B2B Buying Habits to Create Better Webinars

Virtually all modern marketers use digital engagement tools to fill their sales pipelines. That said, tools alone are not enough—successful marketing campaigns also require strategic [...]

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Buyer’s Journey Trends Influencing Demand Generation Investments

Professionals are self-educating online more than ever before. 67% of the buyer’s journey is done digitally. So, how are the best marketers getting their products and solutions in front of [...]