Tag Archives: buyers

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Cultivating Great Communities: How to Develop & Share Content Users Want to See

Professionals turn to communities for the latest insights, but they expect to effortlessly find, uncover, and digest the exact information they need. Of course, the kind of content offered [...]

How to Create Content That Influences Buying Teams

B2B buying processes are rarely simple. With buying committees averaging 5.4 decision makers and taking up to a year (sometimes longer) to make a purchase decision, marketers are now required to [...]

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Fill Your Funnel with BrightTALK [EMEA Edition]

While demand generation professionals have struggled to balance their pipeline with quality vs. quantity of leads, across the board marketers are tipping the scale strongly towards quality. A key [...]

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Buyer’s Journey Trends Influencing Demand Generation Investments

Professionals are self-educating online more than ever before. 67% of the buyer’s journey is done digitally. So, how are the best marketers getting their products and solutions in front of [...]

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Buyer’s journey trends that will define your 2016 demand generation

More professionals are self-educating online than ever before and they are already 67% of the way through the researching process before they even talk to sales. So how do you get your [...]

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Buyer’s journey trends that will define your 2016 demand generation [EMEA]

More professionals are self-educating online than ever before and they are already 67% of the way through the researching process before they even talk to sales. So how do you get your [...]

What Your Buyers Want You to Know About Marketing to Them [New Research]

Understanding your buyer is key to a marketer’s success. With more than 4 million professionals researching on our platform, we were interested in further understanding how buyers and [...]

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The Role of Buyer Personas in Demand Generation Strategy

An effective demand generation strategy requires a deep understanding of the individuals involved in the buying process and the events that trigger the sales cycle. Marketers must identify the [...]