Professionals turn to communities for the latest insights, but they expect to effortlessly find, uncover, and digest the exact information they need. Of course, the kind of content offered [...]
B2B buying processes are rarely simple. With buying committees averaging 5.4 decision makers and taking up to a year (sometimes longer) to make a purchase decision, marketers are now required to [...]
While demand generation professionals have struggled to balance their pipeline with quality vs. quantity of leads, across the board marketers are tipping the scale strongly towards quality. A key [...]
Professionals are self-educating online more than ever before. 67% of the buyer’s journey is done digitally. So, how are the best marketers getting their products and solutions in front of [...]
More professionals are self-educating online than ever before and they are already 67% of the way through the researching process before they even talk to sales. So how do you get your [...]
More professionals are self-educating online than ever before and they are already 67% of the way through the researching process before they even talk to sales. So how do you get your [...]
Understanding your buyer is key to a marketer’s success. With more than 4 million professionals researching on our platform, we were interested in further understanding how buyers and [...]
An effective demand generation strategy requires a deep understanding of the individuals involved in the buying process and the events that trigger the sales cycle. Marketers must identify the [...]
