Tag Archives: buying cycle

Engage Community Members Across Platforms to Drive Growth

Regardless of the type of business you’re in, if you’re developing and supporting communities on sites like BrightTALK, it’s important to continuously engage your audience to maintain their [...]

The B2B Buyer: How Video Is Changing the Way We Think

What’s the difference between the B2B and B2C buyer? If you’re a marketer, this may seem like an elementary question, and I’m sure you’re already listing the differences in your head. But what if [...]

What Drives B2B Purchase Decisions? [New Research]

As a B2B marketer, there’s nothing more valuable than getting insight into the mind of your buyer. Today, with extended buying cycles involving multiple stakeholders, the more you can understand [...]

How to Create Content That Influences Buying Teams

B2B buying processes are rarely simple. With buying committees averaging 5.4 decision makers and taking up to a year (sometimes longer) to make a purchase decision, marketers are now required to [...]

Why Webinars and Videos are Critical to Educating Prospects at Each Stage of the Sales Cycle

Webinars and videos are well established as essential lead generation tools for B2B marketers. These content formats have broken the monotony of static legacy content to provide richer, more [...]

Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015

In October of 2014, ANNUITAS published a benchmark study regarding B2B enterprise demand generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their [...]

Small Business Spotlight: How BrightTALK Is Helping Small Businesses Grow

Today’s buyers are self-educating before making purchasing decisions -- think about how you buy a car, a phone, or choose a restaurant. In all of these cases, chances are you will take some time [...]

What B2B Marketers Can Learn from Changes in Buyer Behavior

The impact that digital media and content marketing is having on the buying cycle is NUTS. I started thinking about this in particular when reflecting on my experience shopping for a car and how [...]

REWARD: Robust Content Strategies

“Are you increasing the use of webinars and videos in your content mix?” asked Val-Pierre Genton in his webinar, “Engaging the Digital Buyer with Webinar and Video Content,” this morning. The [...]