Tag Archives: CMO

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From CMO to CGO: Marketing Takes its Seat at the Revenue Table

The CMO role is in a time of great change. On the B2C side, we're seeing several noted CPG brands like Coca Cola eschewing the CMO role and instead hiring Chief Growth Officers. In B2B, there is [...]

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CMO Priorities and Predictions for 2017 [EMEA Edition]

We asked BrightTALK’s community of CMOs and marketing executives one simple but important question: What are your marketing predictions for 2017? Join us live as we share the most compelling [...]

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Marketing Leaders Panel Discussion: Marketing Intelligence and Analytics

Marketing analytics is no longer just about tying in marketing initiatives with revenues. Top marketers are now able to predict the outcomes of their marketing efforts and optimise them [...]

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Marketing Leaders Panel Discussion: Content Marketing and Demand Generation

It's the word of the moment and not by chance. If content was always king, the digital era has brought it under the spotlight of a global audience. Content became democratised, easily accessible, [...]

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Planning for Pipeline: Top Trends Driving 2016 B2B Marketing Investments

CMOs all over the globe are inspiring their organizations to work smarter and significantly surpass 2015’s marketing influenced revenue. Join BrightTALK’s CMO to learn how B2B marketing [...]

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The CMO Content Marketing Show

It's the word of the moment and not by chance. If content was always king, the digital era has brought it under the spotlight of a global audience. Content became democratised, easily accessible, [...]

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CMO / CTO Roundtable – Evolution of Technology in Marketing

Join this roundtable as the panellist discuss the evolution of technology in Marketing.