Tag Archives: co-marketing

We’re Better Together – The Value of Marketing Partners

While partnerships may not be a new marketing phenomenon, they are gaining more management airtime due to their strategic importance and potentially impressive ROI. In a nutshell, they involve [...]


Which Marketing Metrics Matter?

What defines marketing success? A simple Google search will turn up thousands of articles explaining how marketers can identify, monitor and report on successes. However, as analytic tools become [...]

How Would SOPA and PIPA Impact B2B Marketing?

Many of you will have heard of SOPA (the controversial 'Stop Online Piracy Act') and PIPA (the 'Protect Intellectual Property Act') after a week of protests with sites like Google and Wikipedia [...]