Tag Archives: consumer-centric marketing

What Sales and Marketing Leaders Can Learn from App Stores

In Q1 2013, the four top app stores worldwide collectively accounted for 13.4 billion downloads, with $2.2 billion in paid app sales, in-app purchases and subscriptions (source: Canalys’ App [...]

Human Marketing for a Human Audience

It has become a cliché in marketing to talk about adopting a consumer-centric marketing model, in which the consumer’s interests, business goals and decision-making processes are given highest [...]