Tag Archives: Content Analytics

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4 Pillars of Video Marketing: Measure and Optimize your video campaigns

The need for a content marketing program is nearly universally understood, however, only 25% of B2B marketers report being able to effectively measure their effectiveness. Without accurate [...]

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4 Pillars of Video Marketing: Treat video as part of a campaign

Rich content is a hugely powerful demand generation resource, but developing that content is often resource intensive in itself. To get the greatest milage out of your content, a thoroughly [...]

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Content Marketing Beyond Your Content: Getting value from the unengaged

As B2B marketing evolves, new data products are making content marketing more personalized than ever. But if you’re only valuing clicks and views, this narrow definition of success could be [...]