Tag Archives: content distribution

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How to Build a Lead-Generating Social Media Plan

While there’s often disparity among marketers around their favorite content marketing tactics, there’s one tactic that virtually all marketing teams use: social media. In fact, 92% of marketers [...]

Are You Missing Out on the Most Effective Content Marketing Tactics?

Webinars continue to rank among the most effective content marketing tactics, according to the latest study from the Content Marketing Institute and MarketingProfs. 1,500 B2B marketers ranked [...]

Extend the Life of Your Webinars and Videos with Engagement Emails

Creating quality content takes time and effort. To maximize the ROI from your webinars and videos, we've built customizable engagement emails into the BrightTALK Channel that get more of your [...]

What’s Right and Wrong in B2B Media?

We’re in a mature stage of the information age and media is evolving with incredible crowd-forced sophistication. The $187 billion business-to-business media market is the core of companies’ [...]

Surviving in the Content Jungle

These days, while clicking through the pages of technology and marketing sites, you are likely to stumble across more than a few infographics and blog articles on how much data is being created [...]

Guest Author: Will Stevens – Five Tips to Turn Your Webinar into a Content Marketing Sensation

Webinars are a great way to engage and educate your audience and, done properly, they can have a reach that extends way beyond your existing customer base. By getting the basics right and adding [...]

What Is a BrightTALK Organic Lead and Why Should You Care?

Businesses love getting referrals. Referral prospects have a shorter sales cycle since it takes less time for sales to build trust. On average at least half of referrals lead to closed business. [...]

Social Media Trends and Real-Life Examples You Should Know About

Although B2B companies have a complicated relationship with social media, most organizations have already opened their budgets to this marketing tactic. According to the Content Marketing [...]

Four BrightTALK Channel Owners Who Made the Most Out of Their Channels in 2012

In 2012 we released a number of new features that enhanced the BrightTALK experience from both an audience and channel owner perspective (read about them in the upcoming sixth post from the 12 [...]

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