Tag Archives: content marketing personalization

Why You Should Use Content Marketing Personalization (If You’re Not Already)

As account-based marketing continues to gain traction, personalization has become an extremely hot topic in marketing. As defined by the Content Marketing Institute, content personalization is a [...]

5 Things We Learned from the B2B Content Marketing Summit

Did you know that leading social sellers are 51% more likely to make quota? Or that 62% of B2B marketers say the most important element of content marketing success is audience relevance? These [...]