Tag Archives: content marketing

In
Posted

B2B Video: Why can’t this just be an email?

“Before Starting on a B2B video project," says Greg Johnson, BrightTALK Studios Managing Producer, “you need to be able to answer the question ‘Why can’t this just be an email?’. Video production [...]

In
Posted

Flip the Switch: Virtual events 101

While we’ve all had to come to terms with the recent cancellations and postponements of in-person events, the current climate has opened up a wealth of digital alternatives. More than ever [...]

In
Posted

Flip the Switch: In-person connections in a virtual world

BrightTALK Local was originally an in-person event series offering a chance to network face-to-face with local marketing visionaries. Hundreds of attendees each year engage in guided [...]

In
Posted

Win More Virtual Meetings: The key to 12,000% ROI

In a time when many organizations are reducing quarterly goals and struggling to keep revenue flat, it’s rare for a business to uncover new opportunities and grow pipeline. Worse still, [...]

In
Posted

Flip the Switch: What’s next for virtual events?

The current climate has brought about rapid and likely longstanding changes worldwide. In only a matter of months, we’ve seen local businesses, multinational corporations, and even entire [...]

Posted

How To Moderate A Speaker Panel Webinar

Panel presentations are a core content format in the B2B marketer's toolkit. Whether you're bringing in external subject matter experts, hosting a conversation with top customers, or showcasing [...]

In
Posted

Flip the Switch: Marketing budgets during the pandemic

The uncertainty of our changing landscape has created a ripple effect of challenges B2B marketers have never seen before. The impact of the pandemic has forced businesses to replan budgets, slow [...]

In
Posted

Flip the Switch: Content That Converts

Plan. Develop. Promote. Maximize. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically. Join [...]

In
Posted

Intent and Buyer Engagement in the time of COVID-19

How effective would your marketing efforts be if you could uncover engagement signals outside of your existing marketing efforts? Harnessing the power of data has become more critical than ever [...]

In
Posted

BrightTALK’s 2020 Benchmarks Report

We’ve analyzed a wealth of data, looking at over 125,000 webinars and videos hosted on BrightTALK in 2020, and consolidated everything you need to know into BrightTALK’s 2020 Benchmarks Report. [...]