Tag Archives: content strategy

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Content Intelligence: Developing a Data-Driven Content Strategy

Developing your understanding of your target audience is important, but turning those insights into an actionable strategy that proves ROI can be difficult for the most seasoned marketer. It’s [...]

4 Smart Content Planning Tips to Ensure a Huge ROI

Only 41% of marketers have a positive ROI from content marketing. Learn 4 effective content planning tactics to maximize the return and impact of your content programs. Given the significant role [...]