Tag Archives: content

A B2B Content Marketer’s Guide for Optimizing Content

Like all aspects of marketing, B2B content marketing is both an art and a science. While there are many proven processes that deliver results—like audience research and A/B testing—generating [...]

10 Out-of-the-Box Ideas That Will Make Your Content Marketing Campaigns Run Smoother

It's a no brainer that you need a clearly defined marketing plan to get the best out of your campaigns. But what happens if things don't go as planned? What do you do when you have limited [...]

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Industry Storytelling: Business Narratives that Resonate

The core job of today’s marketers is to build communities around the topics that people are passionate about. To know what matters to them, to engage them, and to help them feel part of these [...]

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Generating New Leads With Last Year’s Webinars – EMEA Edition

As a marketer, you have limited bandwidth to produce quality content frequently in order to keep your company visible, relevant and ahead of the noise. Between your blog, social accounts, lead [...]

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How to Conduct Research for Revenue Generating Content

In a data-centric workforce, metrics and benchmarks provide professionals reasons to invest, alter, and evolve their strategy. One of the biggest trends in content creation and delivery is [...]

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Real-time Personalisation: The power of conversational content

Over 61% of B2B marketers leverage personalised content to better shape the experience (Cintell). Marketers spend an enormous amount of time, bandwidth, and finances to create various content [...]

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The 5 Keys to B2B Content Marketing Success

Join us as we discuss the 5 Keys to B2B Content Marketing Success and review the results of a new B2B content marketing survey to better understand the current state of content marketing and to [...]

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How Content Fuels the Entire Buyer’s Journey

Marketers spend a crazy amount of time acquiring and nurturing potential buyers before they’re handed off to sales and ultimately customer success. The lifecycle of a customer can oftentimes be [...]

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Your webinar is over – now what? Thinking beyond the live event

Are you judging the success of your webinars purely on the results from the live presentation? The power of webinars lies in their ability to provide ongoing business returns long after “event [...]

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Underutilised Promotional Tactics to Increase Engagement

In the age of optimisation and testing, marketers are always looking for new ways to stand out from their competitors. Whether you’re focused on inbound or outbound marketing, there are numerous [...]