Tag Archives: crm

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Using Email Before, During and After Your Online Events

How many emails are sent for a single online event? For most events the answer is 5. From event promotion to reminders to following up, email marketing requires sophistication and [...]

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Social CRM: Myths and Realities

Like “optimization” before it, “social CRM” (sCRM) is the latest catchphrase that has marketing and customer intelligence professionals abuzz. Broadly, social CRM is the application of [...]