Tag Archives: customer marketing


How a Fortune 500 Sales Company Uses Direct Customer Marketing to Drive Growth

Learn how a Fortune 500 Hardware, Software, Cloud, and Services empire optimized the outreach process to existing accounts and found cross-sells, up-sell, renewals, and other opportunities.

Demand Generation Strategies Are Changing—Are You?

In today’s buyer-centric B2B marketplace, companies must have a well-considered demand generation strategy that helps them capture, engage, and retain good customers.


Turn Your Customers Into Your Brand’s Best Friends

Marketers are used to having control over their messaging, campaigns, and branding. And of course there is value in applying rigor to any marketing initiative; companies like to know that they [...]


Applying ABM Fundamentals to Improve Customer Retention

As account-based marketing has strengthened its hold on the world of B2B marketing, there’s one aspect of it that’s often overlooked: how ABM can help you keep your customers happy. Most of the [...]

Mastering Customer Marketing? Insiders Share Their Secrets

With the rise of the subscription economy, the focus on the customer has become a top priority for many organizations. Customer success has emerged as an increasingly important business function, [...]