Tag Archives: customer

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How Content Fuels the Entire Buyer’s Journey

Marketers spend a crazy amount of time acquiring and nurturing potential buyers before they’re handed off to sales and ultimately customer success. The lifecycle of a customer can oftentimes be [...]

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Recognise, Understand, & Value Me – Employing tech to bring analytics to life

Join this BrightTALK Academy panel session and learn to improve your customer engagement by making the most of your data. This webinar examines: • How effective analytics drive better [...]

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Understanding the Sphere of Influence

Marketing is about influence. It is about changing behaviour or nudging people towards a win-win decision. In today's market our customers interact with us across multiple touch points at [...]

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Data Driven Marketing and Selling!

You probably hear a lot about how big data impacts marketing at the top of the funnel: this presentation will examine how marketing and sales can work together to capture the middle-and-bottom of [...]

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When and Why Segmentation Fails…& What You Can Do About It

Segmentation seems like a great idea, right? So why do so many companies fail to implement it successfully? Find out “when and why segmentation fails” and what you can do to avoid being a casualty.

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Marketers’ 2011 Agenda: Understanding Customer Experience Data

In June and August 2010, Aberdeen Marketing Research surveyed 453 executives regarding their marketing plans for 2011. As 2011 fast approaches, attend this presentation by Aberdeen analyst Chris [...]