Tag Archives: customers

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Turn Your Customers Into Your Brand’s Best Friends

Marketers are used to having control over their messaging, campaigns, and branding. And of course there is value in applying rigor to any marketing initiative; companies like to know that they [...]

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Applying ABM Fundamentals to Improve Customer Retention

As account-based marketing has strengthened its hold on the world of B2B marketing, there’s one aspect of it that’s often overlooked: how ABM can help you keep your customers happy. Most of the [...]

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From Prospect to Profit: How to Nurture Leads with Online Events

Learn how to nurture leads with online events to move them from lurkers to prospects to customers.