Tag Archives: Data Analytics

In
Posted

Cybersecurity: The Art and Science to Persona Building

Understanding buyer behavior is the starting point for every effective marketing strategy. It’s clear that the buying cycle is non-linear and that competition for audience mindshare is fierce. [...]

In
Posted

Going Beyond Content to Find Value in the Unengaged

As B2B marketing evolves, new data products are making content marketing more personalized than ever. But, if you’re only valuing clicks and views, this narrow definition of success could lead [...]

In
Posted

Content Intelligence: Decoding Content Analytics to Drive Performance

With as much data at our fingertips as ever before, marketing is transforming from an art into a data-centric science, especially when creating content. Marketers are expected to produce more [...]

In
Posted

Leveraging Real Behavioral Intent to Identify and Convert Your Buyers

When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, [...]

In
Posted

Leveraging Real Behavioral Intent to Identify and Convert Your Buyers

When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, [...]

In
Posted

Can your data infrastructure support AI marketing?

Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming [...]

In
Posted

Empowering business users with self-service analytics and data visualization

Data is everywhere, but unfortunately, most business users don't have the time to sort through a bunch of stats. They just want to see the bigger picture--so why not give it to [...]