Understanding buyer behavior is the starting point for every effective marketing strategy. It’s clear that the buying cycle is non-linear and that competition for audience mindshare is fierce. [...]
As B2B marketing evolves, new data products are making content marketing more personalized than ever. But, if you’re only valuing clicks and views, this narrow definition of success could lead [...]
With as much data at our fingertips as ever before, marketing is transforming from an art into a data-centric science, especially when creating content. Marketers are expected to produce more [...]
When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, [...]
When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, [...]
Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming [...]
Data is everywhere, but unfortunately, most business users don't have the time to sort through a bunch of stats. They just want to see the bigger picture--so why not give it to [...]
