Tag Archives: Data Best Practices

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Intent Data: Context and Behavior

Intent data is hot. Progressive companies are digging in to win new business and grow existing clients. It's proven to impact go-to-market strategies and prioritize commercial teams but the key [...]

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Intent Data: Behavior and Context

Intent data has become a hot topic in the B2B world. Companies have decided to dig into this data source at an increasing rate as it has proven to be impactful, seeing how it allows marketers to [...]

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Demand Generation in the Age of Privacy: CCPA

The rollout of GDPR in 2018 transformed how many businesses go to market and interact with consumers. Similarly, the California Consumer Privacy Act (CCPA) has been in effect since January 1, [...]