Tag Archives: data

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Recognise, Understand, & Value Me – Employing tech to bring analytics to life

Join this BrightTALK Academy panel session and learn to improve your customer engagement by making the most of your data. This webinar examines: • How effective analytics drive better [...]

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Big SEO for Big Data: Leveraging SEO to Find Clients Seeking Big Data Solutions

Big data and data analytics provide invaluable insight for businesses, guiding and steering everything from the decisions made in board rooms to the way they market and provide goods and services [...]

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Improve Lead Scoring Efficiency with Webinar Engagement Data

Join Frost & Sullivan and BrightTALK as we discuss some of the industry best practices around improving lead scoring efficiency.

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Improve Lead Scoring Efficiency with Webinar Engagement Data

Marketing and sales teams need more behavioral information on prospects to initiate smarter conversations and close more deals. Numerous prospects will engage with your content, but not all are [...]

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How Webinar Engagement Data Accelerates Sales Conversations

Most savvy businesses understand that webinars can help them connect with prospects and customers by building brand awareness, driving loyalty, and feeding the sales pipeline. However, many [...]

How to Build a Marketing Analytics Center of Excellence

Ahead of the Digital Marketing Analytics Summit next week, we caught up with Laura Patterson, President of VisionEdge Marketing, and one of the speakers at the event. Laura, an expert on [...]

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Data Driven Marketing and Selling!

You probably hear a lot about how big data impacts marketing at the top of the funnel: this presentation will examine how marketing and sales can work together to capture the middle-and-bottom of [...]

The Opportunities of Data-Driven Marketing

Few senior-executive positions will be subject to as much change over the next few years as that of the chief marketing officer, reports McKinsey. This is due to developments in digital [...]

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DataLeaks 2013: The Holy Trinity of Demand Creation

In this data intensive webinar, BrightTALK provides its annual update on the state of the webcasting industry. This year’s theme, "The Holy Trinity of Demand Creation", refers to the three [...]

One Engagement Marketing Platform

Inspired by the popular December holiday song, we present to you the 12 days of webinars and videos. In the next 12 posts we’ll be sharing with you highlights from 2012, tips and best practices [...]

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