Tag Archives: demand gen

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Demand Generation in the Age of Privacy: GDPR and Beyond

The introduction of GDPR in the EU last year took the marketing world by storm. Teams worked furiously to evaluate their data handling protocols and to construct new processes that are both [...]

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Summit Spotlight: Demand Generation Strategies [Feb. 20-22]

For B2B marketers, driving high-quality demand is a challenge that isn't going away any time soon. In our industry, keeping up to date with the most effective tactics and strategies is almost a [...]

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Mining for gold: 5 do’s & don’t’s to turn your leads into MQLs – EMEA Edition

Modern marketers need leads like humans need food and water. We all buy leads from multiple sources to ensure we can provide our sales teams enough marketing-qualified leads (MQLs) to hit their [...]

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Engaging Buyers with Webinars and Videos on BrightTALK – EMEA Edition

Modern professionals source solutions to business problems from a variety of digital channels. As B2B marketers, the challenge is discovering which channel is best at engaging and influencing [...]