Tag Archives: email performance

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How to Write Strong Subject Lines for Webinar Email Promotions

Despite the growing popularity of social media and other promotional channels, email continues to be the leading driver of webinar registrations, representing 53% of all sign ups — more than [...]

Unsubscribes: Another Way Your Users Communicate with You

When people unsubscribe from promotional emails, marketers, especially ones who are new to email, can be startled by the information conveyed in the numbers – a small portion of their users, on [...]

Email Tips and Best Practices: Content

Advanced analytics give marketers insight into email performance and ROI, but recipient behavior is not something we can predict with complete accuracy. Still, there are certain email best [...]