Tag Archives: email

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Resending Unopened Emails Is Your Way to a Steady Open Rate

Every business that aims for success in email marketing needs to increase their email open rate. It’s a common situation whereby one email campaign gets a high percentage of opens but another one [...]

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Back to the Basics: Using Email to Drive Higher Webinar ROI

From organic to paid social media to PPC to influencer relations - marketers today have a vast number of distribution channels at their disposal to promote their content. But despite the buzz [...]

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Back to the Basics: Using Email to Drive Higher Webinar ROI [EMEA Edition]

From organic to paid social media to PPC to influencer relations - marketers today have a vast number of distribution channels at their disposal to promote their content. But despite the buzz [...]

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Highlights from the 2015 Marketing Nation Roadshow in London

On 22nd September 2015, the Marketing Nation Roadshow came to London! Discover what the great thought leaders - attendees, speakers & organisers - thought of the event in this video, filmed on [...]

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Using Email to Drive Traffic to Your Webinar: Do’s and Don’ts

Email is a very effective tool to promote webinars. In this session you'll learn tips and tricks on how to use email to drive the maximum number of registrations for your webinar. Tamara will [...]

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The Power of Video in Email – Leveraging Their Strengths to Create Engagement

As content, video is a winner and by sending this content via one of the most successful online channels is a recipe for success. In this session, Kath Pay, of Plan to Engage will provide [...]

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Confessions of an Email Marketer: Optimizing Webinar Promotion

Any marketer running a webinar program can tell you email is their biggest source of audience – and when numbers are big, small changes can make dramatic improvements. Savina Velkova, [...]

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Using Email Before, During and After Your Online Events

How many emails are sent for a single online event? For most events the answer is 5. From event promotion to reminders to following up, email marketing requires sophistication and [...]

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Email to Lead in 10 Days

Not all email addresses in your database are created equal. Marketers need to know not only how to reach out to potential prospects, but also who is the most interested in their message and what [...]

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Driving Email Efficiency with Database Analysis

A successful email marketing campaign relies on providing the right person with the right messaging at the right time. While traditional A/B testing can yield incremental improvements, an astute [...]