Tag Archives: engage;

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Understanding the Sphere of Influence

Marketing is about influence. It is about changing behaviour or nudging people towards a win-win decision. In today's market our customers interact with us across multiple touch points at [...]

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Reaching, Engaging, Measuring and Closing the Digital Buyer

In 2011, buyers averaged 10.7 information sources before making purchasing decisions (Source: ZMOT, Google). With buyers increasingly self-educating online, brands are placing progressively more [...]