Webinars and videos are well established as essential lead generation tools for B2B marketers. These content formats have broken the monotony of static legacy content to provide richer, more [...]
Last week, we discussed current trends and best practices in B2B social media with Natascha Thomson, the CEO and founder of MarketingXLerator, a social media consulting company. In part two of [...]
Sometimes an answer or solution is so obvious, it is hard to see. Think about the “can’t see the forest through the trees” scenario that mystifies us. Is that the reason why the vast majority of [...]
In Q1 2013, the four top app stores worldwide collectively accounted for 13.4 billion downloads, with $2.2 billion in paid app sales, in-app purchases and subscriptions (source: Canalys’ App [...]
It’s hard to imagine, but there used to be a time when executives thought that marketing was cute. Literally. I’m glad we’re gradually making it over this objectifying hill of ignorance. That [...]
According to the National Center for Biotechnology Information at the U.S. National Library of Medicine, “people generally remember 10% of what they read, 20% of what they hear, 30% of what they [...]
When Gordon Gekko utters these words to Bud Fox in the sales biopic Wall Street, it is 1985. If you watched the movie, you will remember that cell phone disguised as two bundled bricks with its [...]
