Tag Archives: Engaging the B2B Buyer

Why Webinars and Videos are Critical to Educating Prospects at Each Stage of the Sales Cycle

Webinars and videos are well established as essential lead generation tools for B2B marketers. These content formats have broken the monotony of static legacy content to provide richer, more [...]

Webinars in the Age of Social Media

Last week, we discussed current trends and best practices in B2B social media with Natascha Thomson, the CEO and founder of MarketingXLerator, a social media consulting company. In part two of [...]

Why Do Marketers Struggle with Content Marketing Effectiveness?

Sometimes an answer or solution is so obvious, it is hard to see. Think about the “can’t see the forest through the trees” scenario that mystifies us. Is that the reason why the vast majority of [...]

What Sales and Marketing Leaders Can Learn from App Stores

In Q1 2013, the four top app stores worldwide collectively accounted for 13.4 billion downloads, with $2.2 billion in paid app sales, in-app purchases and subscriptions (source: Canalys’ App [...]

When I Grow Up, I Want to Be a Modern Marketer

It’s hard to imagine, but there used to be a time when executives thought that marketing was cute. Literally. I’m glad we’re gradually making it over this objectifying hill of ignorance. That [...]

Captivate My Senses. Make Me See. Make Me Hear. Make Me Remember.

According to the National Center for Biotechnology Information at the U.S. National Library of Medicine, “people generally remember 10% of what they read, 20% of what they hear, 30% of what they [...]

Come On, Tell Me Something I Don’t Know

When Gordon Gekko utters these words to Bud Fox in the sales biopic Wall Street, it is 1985. If you watched the movie, you will remember that cell phone disguised as two bundled bricks with its [...]