Tag Archives: enterprise

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ANNUITAS 2015 B2B Enterprise Demand Generation Survey

This is the second year ANNUITAS has conducted its B2B enterprise demand generation study. As the only study that focuses solely on the enterprise, this study provides deep insight into the [...]

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Reaching, Engaging, Measuring and Closing the Digital Buyer

In 2011, buyers averaged 10.7 information sources before making purchasing decisions (Source: ZMOT, Google). With buyers increasingly self-educating online, brands are placing progressively more [...]