Tag Archives: event marketing

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Virtual Event Strategy: Hybrid Events 101

Dynamic hybrid events are a strategic and cost-effective way to increase your reach, improve ROI, and accelerate demand on a global scale. Join the BrightTALK team as we guide you through [...]

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Creating a Lasting Impression with Virtual Events

BrightTALK has transformed the way content and demand marketers host virtual events. Join us for this customer enablement session to see first-hand what our technology provides, as well as tips [...]

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Customer Spotlight: The Perks of a Virtual Centric Marketing Strategy

Marketers are quickly adopting virtual go-to-market strategies as a demand generation tactic. These programs can yield high engagement but require less time and resources than an in-person event. [...]

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Benchmarking Yourself for Success: The Customer Edition

We surveyed over 10 million BrightTALK users and analyzed over thousands of hours of webinar and video content from the BrightTALK platform to curate a guide that showcases the most valuable data [...]

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B2B Video Production: Hybrid Events

It’s time to hit the ground running when it comes to planning hybrid events, but if your in-person and virtual audiences aren’t top of mind, you won’t be going anywhere. In this episode, we’ll [...]

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Build a Better Webinar: Crafting Talking Points

Clear and succinct communication is an art, especially when it comes to live webinars. You may be an expert in your field, but do you present your content in a way your audience can actually [...]

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Build a Better Webinar: Integrating Video

B2B marketers know the value of video. If a picture is worth a thousand words, then a succinct, on-brand product demo or expert interview has to be worth upwards of a million. Even so, seamlessly [...]

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B2B Video: Getting the Most of Your Host(ess)

The right host can bring even the most complex and confusing content to life. But what happens when the speaker you’re dealt just plain isn’t any good? “Most of the time, when a speaker or host [...]

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Build a Better Webinar: Audience Engagement

As B2B marketers, we find ourselves fighting for market share at a time when it’s harder than ever to keep audiences captivated. Distractions are everywhere. How can you ensure your content [...]

Event Marketing Tactics: Leveraging Videos to Maximize Lead Touchpoints

Even in our digital age, marketers still find that in-person events are amongst the top effective marketing tactics in B2B. However, live events can be considered one of the most costly and time [...]

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