Tag Archives: event marketing

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B2B Video Production: Hybrid Events

It’s time to hit the ground running when it comes to planning hybrid events, but if your in-person and virtual audiences aren’t top of mind, you won’t be going anywhere. In this episode, we’ll [...]

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Build a Better Webinar: Crafting Talking Points

Clear and succinct communication is an art, especially when it comes to live webinars. You may be an expert in your field, but do you present your content in a way your audience can actually [...]

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Build a Better Webinar: Integrating Video

B2B marketers know the value of video. If a picture is worth a thousand words, then a succinct, on-brand product demo or expert interview has to be worth upwards of a million. Even so, seamlessly [...]

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B2B Video: Getting the Most of Your Host(ess)

The right host can bring even the most complex and confusing content to life. But what happens when the speaker you’re dealt just plain isn’t any good? “Most of the time, when a speaker or host [...]

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Build a Better Webinar: Audience Engagement

As B2B marketers, we find ourselves fighting for market share at a time when it’s harder than ever to keep audiences captivated. Distractions are everywhere. How can you ensure your content [...]

Event Marketing Tactics: Leveraging Videos to Maximize Lead Touchpoints

Even in our digital age, marketers still find that in-person events are amongst the top effective marketing tactics in B2B. However, live events can be considered one of the most costly and time [...]

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Maximizing Physical Events for High Performing Technology Marketers

Whether you’re creating your first user conference or taking part in a trade show, making an impact at physical event can be a struggle. With many considerations to make across content, sales [...]

A Marketer’s Guide to Trade Shows: SITS 2014

At BrightTALK, we love SITS. We attend the show every year and were thrilled to be an official media partner for the 2014 event. Over 10,000 IT service management professionals flocked to Earl’s [...]

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How to Leverage LinkedIn: Proven Strategies for Speakers and Seminar Leaders

In a recent survey on speakers' use of LinkedIn, over 90% admitted that they could use some help in attracting speaking work by using the business networking site. So, in this unique and [...]

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7 Keys to Driving Online Event Sponsorship ROI

With big lead generation quotas and demanding sales teams, marketers need to know which online events will get them the right quality and quantity of leads, how to get the audience's attention [...]