Tag Archives: Generation

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Meet the IT Visionary: Influencing the IT Pro

Marketers are maneuvering as quickly as possible to earn the attention and trust of some of the hottest professionals out there - IT Visionaries. So, what does it take to influence these [...]

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State of the MarTech Stack 2018

We’ve all seen the explosion of marketing technology companies over the past several years, clearly illustrated in Scott Brinker’s Marketing Technology Landscape that grew from 150 companies in [...]

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Webinar Pros: How Salesforce Elevated the Webinar into a Top Lead Gen Program

Webinars are a critical, proven lead generation tactic that can fuel your pipeline with buyers across all stages. However, not all B2B marketers are maximizing their webinar efforts to see the [...]

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Cultivating Great Communities: How to Develop & Share Content Users Want to See

Professionals turn to communities for the latest insights, but they expect to effortlessly find, uncover, and digest the exact information they need. Of course, the kind of content offered [...]

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5 Proven-Methods to Create Content for a Consistent Customer Experience

When it comes to the customer experience consistency is key, especially when it costs 5x more to acquire a new customer than to keep an existing one. So, how do you design a cohesive, seamless [...]

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Executive Roundtable: Acquiring the Marketing Buyer

Marketing to a marketer is one of the most invigorating yet mind-boggling tasks. Inspiring and converting your peers who see right through your strategy requires an entirely new level of [...]

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Your webinar is over – now what? Thinking beyond the live event

Are you judging the success of your webinars purely on the results from the live presentation? The power of webinars lies in their ability to provide ongoing business returns long after “event [...]

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Underutilised Promotional Tactics to Increase Engagement

In the age of optimisation and testing, marketers are always looking for new ways to stand out from their competitors. Whether you’re focused on inbound or outbound marketing, there are numerous [...]

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Actionable Takeaways to Nurture Prospects throughout the Buyer’s Journey

It can be difficult to get noticed among the over-abundance of content continuously marketed to B2B buyers. The best way to maximize your exposure and connect with your buyers is to offer easily [...]

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Meet the IT Visionary: Influencing IT’s digital journey

What does it take to acquire and inspire the IT visionary in Europe? Symantec's Senior Specialist and BrightTALK's IT Community Manager dive into the habits of IT professionals and how to engage [...]