Tag Archives: human-centric marketing

“Marketing is not about creativity and imagination anymore, it is about analytics,” said Cory Haynes, Director of eBusiness at Russell Investments, at a “Lunch & Learn” discussion at BrightTALK [...]

It has become a cliché in marketing to talk about adopting a consumer-centric marketing model, in which the consumer’s interests, business goals and decision-making processes are given highest [...]