Tag Archives: influence

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Buyer’s Journey Trends Influencing Demand Generation Investments

Professionals are self-educating online more than ever before. 67% of the buyer’s journey is done digitally. So, how are the best marketers getting their products and solutions in front of [...]

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Understanding the Sphere of Influence

Marketing is about influence. It is about changing behaviour or nudging people towards a win-win decision. In today's market our customers interact with us across multiple touch points at [...]