Tag Archives: insight

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Understanding the Sphere of Influence

Marketing is about influence. It is about changing behaviour or nudging people towards a win-win decision. In today's market our customers interact with us across multiple touch points at [...]

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Data Driven Marketing and Selling!

You probably hear a lot about how big data impacts marketing at the top of the funnel: this presentation will examine how marketing and sales can work together to capture the middle-and-bottom of [...]

The ABCs of Webinar Leads

Last week, BrightTALK’s Kathryn Kilner, David Kreitter, and Jon Brink presented “The ABCs of Webinar Leads” as a part of the BrightTALK Academy series. The roundtable discussed the fundamentals [...]

How to Be the Amerigo Vespucci of Your Marketing Team

Every American school kid learns the story of Christopher Columbus convincing the King and Queen of Spain to finance an expedition in 1492 to sail the wrong way to India. In the process he missed [...]

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What Metrics Matter for Online Events

For marketers running online events, the question is not just how good is the technology at supporting your events, but how is the program as a whole performing. How do you figure out what’s [...]