Tag Archives: intent data

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Content Marketing Beyond Your Content: Getting value from the unengaged

As B2B marketing evolves, new data products are making content marketing more personalized than ever. But if you’re only valuing clicks and views, this narrow definition of success could be [...]

Identify accounts and leads showing buying intent with BrightTALK Intent Leads

BrightTALK Intent Leads are a live feed of accounts and contacts engaging with topics you care about on BrightTALK. Enabling focused marketing and call campaigns with leads that are likely in a [...]

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What Is Intent Data? A B2B Marketer’s Introduction

Intent data: It’s a term you’ve likely heard before, but what is it exactly? As defined in our guide to identifying prospects with intent data, intent data is: Information that reveals the [...]

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B2B Marketer’s Introduction to Intent Data

Every day, B2B buyers are leaving signals (known as intent data) across the web, providing insights as to where they are in the buyer’s journey. Companies are leveraging these signals to [...]

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Identifying Your Best Prospects with Intent Data

Today’s buyers expect more from companies than just high-quality products or services. There are numerous vendors that can provide the basic contact information (name/email), but it is far [...]