Tag Archives: it marketing

With IT spend comprising a substantial chunk of business budgets today, we wanted to better understand what motivates IT buyers and how marketers can influence their purchase decisions. To [...]

Meet Erik. Erik is an IT visionary and potential buyer. Now, what does that mean? He works tirelessly to lead his company forward. His role tasks him to understand current and potential threats, [...]

As a marketer, understanding your target audience and their content consumption preferences is a foundational component to running successful campaigns. It’s why we create buyer personas, conduct [...]

There are constant threats and endless problems that IT pros are addressing on a daily basis. Marketers often times steer clear of engaging, humorous and fun content marketing due to the serious [...]