Tag Archives: IT

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Meet the IT Visionary: Influencing the IT Pro

Marketers are maneuvering as quickly as possible to earn the attention and trust of some of the hottest professionals out there - IT Visionaries. So, what does it take to influence these [...]

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Meet the North American IT Visionary (overview)

Marketers are maneuvering as quickly as possible to earn the attention and trust of some of the hottest professionals out there - IT Visionaries. So, what does it take to influence these [...]

Infosecurity 2016: One-on-One with Cyber Security’s Mavericks

Earlier this month, we attended Infosecurity Europe 2016 to speak with and learn from some of the world’s leading cyber security thinkers. In partnership with Infosecurity Magazine, we captured [...]

Who Is the IT Visionary? [Infographic]

With IT spend comprising a substantial chunk of business budgets today, we wanted to better understand what motivates IT buyers and how marketers can influence their purchase decisions. To [...]

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Meet the IT Visionary: Influencing IT’s digital journey

What does it take to acquire and inspire the IT visionary in Europe? Symantec's Senior Specialist and BrightTALK's IT Community Manager dive into the habits of IT professionals and how to engage [...]

Expert Q&A: Marketing to IT Professionals with Rich Media

As a marketer, understanding your target audience and their content consumption preferences is a foundational component to running successful campaigns. It’s why we create buyer personas, conduct [...]

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What do IT professionals want? How to successfully market to technologists

The role of the IT professional is changing, as the workplace and the tools of their trade evolve to encompass a virtual, global, and always-on world. It is no longer enough for IT professionals [...]

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What Do IT Professionals Want? How to Successfully Market to Technologists

The role of the IT professional is changing as the workplace and the tools of their trade evolve to encompass a virtual, global, and always-on world. It is no longer enough for IT leaders and [...]

Top Five IT Security Webinars of 2012

2012 gave rise to a whole host of new threats for IT security managers. Hackers are no longer just out for notoriety; they're skilled professionals with deep-pocketed backers. Significant growth [...]

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Top Five ITSM Webinars of 2012

As the New Year approaches, we would like to present you with the top five IT service management webinars of 2012. Throughout the year, we covered a wide range of topics through our Service Desk [...]

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