Tag Archives: KPIs

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Aligning Webinar KPIs to Business Objectives

As marketing grows increasingly data-centric, marketers must prove how their efforts are contributing to the organization’s bottom line. Integrated marketing technology stacks provide [...]

Measure This! The Ultimate Webinar Marketing KPIs

Most marketers running webinar programs look at how many people are watching their videos and webinars. Some look more specifically at who is watching. The ones who are best at tracking marketing [...]