Tag Archives: lead generation

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Mapping B2B Content to Each Stage of the Sales Funnel

The 2021 BrightTALK Benchmarks report found 70% of professionals view 3+ pieces of content before making the average purchasing decision. When producing relevant and valuable messaging is this [...]

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Going Beyond Content to Find Value in the Unengaged

As B2B marketing evolves, new data products are making content marketing more personalized than ever. But, if you’re only valuing clicks and views, this narrow definition of success could lead [...]

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Creating a Lasting Impression with Virtual Events

BrightTALK has transformed the way content and demand marketers host virtual events. Join us for this customer enablement session to see first-hand what our technology provides, as well as tips [...]

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Customer Spotlight: The Perks of a Virtual Centric Marketing Strategy

Marketers are quickly adopting virtual go-to-market strategies as a demand generation tactic. These programs can yield high engagement but require less time and resources than an in-person event. [...]

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5 Pivotal Steps to Webinar Program Success

From enterprise to small business, running a successful content marketing operation to support your business is laborious. Whether you’re an individual or a large team, by following these steps [...]

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Elevate Your Content with BrightTALK Originals

These days, opting for series-based, episodic content is no surprise. In fact, it’s the type of content we most look forward to and it is proven to hook your audience and keep them engaged [...]

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The 2021 BrightTALK Benchmarks Report: Patterns in the Data

The world experienced an unprecedented challenge in 2020, forcing us to adapt to a new normal and thrive in a remote environment. We learned how to flip the switch from in-person interactions to [...]

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Partner Marketing Visionaries: A New Era for Alliances

Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment. Tune in to TechTarget’s Partner Marketing Visionaries series to hear first-hand [...]

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Perpetual Demand Gen for Continuous Growth

Living campaign-to-campaign to make demand generation ends meet is a way of life for many B2B marketers. There will always be a burst of demand around a campaign kick-off, but are you driving [...]

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Intent Data: Changing the Future of Demand Gen

As marketers are increasingly challenged to own more of the funnel, it’s harder than ever to identify the right buyers at the right time. Not to mention, the pandemic forced B2B marketing to go [...]