Tag Archives: lead generation

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Content Marketing Beyond Your Content: Getting value from the unengaged

As B2B marketing evolves, new data products are making content marketing more personalized than ever. But if you’re only valuing clicks and views, this narrow definition of success could be [...]

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Prioritizing Intent Data in B2B Marketing

There’s always more than one priority in B2B marketing. As marketers, we strive to get the balance right to guide our actions for developing a strong brand, shaping our narrative in the [...]

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Carla Johnson: How to Apply Storytelling to Your Marketing Efforts

Carla Johnson, keynote speaker, marketing expert and Chief Experience Officer for Type A Communications gives us a deep dive into storytelling, something that should be a critical piece in any [...]

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Operationalizing Sales & Marketing Alignment

When asked if they have good Sales and Marketing alignment, many leaders would quickly nod their heads. "Of course we do!" But when it comes down to it, is that alignment real? Are there clear [...]

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How to Crush Your Revenue Marketing Goals with Webinars

Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content [...]

4 Ways to Use Video Throughout the Sales Cycle

LinkedIn’s recent announcement that they will now support video in Sponsored Content is a telltale sign of just how important video has become for B2B marketers.

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2018 Marketing Priorities & Predictions

Want to know what innovative B2B marketing leaders are focused on in 2018? We interviewed 8 marketing experts to understand how their strategies are evolving and what predictions will shape the [...]

Lead Generation: The Top Goal for B2B Marketers

As B2B marketers, we’re always thinking about lead generation. Whether we’re speedily scanning badges at a tradeshow or painstakingly crafting the perfect call-to-action button, generating more [...]

How Do You Measure Content Marketing Success? [New Research]

How do you measure the effectiveness of your content marketing efforts? If you’re like most B2B marketers, it’s probably by web traffic and visits, according to a new global survey of content [...]

12 Tweetable Lead Generation Statistics

In B2B marketing, statistics provide valuable perspective on how many of your peers are adopting a certain tactic or technology, allowing you to benchmark yourself against your fellow marketers. [...]