As B2B marketing evolves, new data products are making content marketing more personalized than ever. But if you’re only valuing clicks and views, this narrow definition of success could be [...]
There’s always more than one priority in B2B marketing. As marketers, we strive to get the balance right to guide our actions for developing a strong brand, shaping our narrative in the [...]
Carla Johnson, keynote speaker, marketing expert and Chief Experience Officer for Type A Communications gives us a deep dive into storytelling, something that should be a critical piece in any [...]
When asked if they have good Sales and Marketing alignment, many leaders would quickly nod their heads. "Of course we do!" But when it comes down to it, is that alignment real? Are there clear [...]
Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content [...]
LinkedIn’s recent announcement that they will now support video in Sponsored Content is a telltale sign of just how important video has become for B2B marketers.
Want to know what innovative B2B marketing leaders are focused on in 2018? We interviewed 8 marketing experts to understand how their strategies are evolving and what predictions will shape the [...]
As B2B marketers, we’re always thinking about lead generation. Whether we’re speedily scanning badges at a tradeshow or painstakingly crafting the perfect call-to-action button, generating more [...]
How do you measure the effectiveness of your content marketing efforts? If you’re like most B2B marketers, it’s probably by web traffic and visits, according to a new global survey of content [...]
In B2B marketing, statistics provide valuable perspective on how many of your peers are adopting a certain tactic or technology, allowing you to benchmark yourself against your fellow marketers. [...]
