Tag Archives: lead generation

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The 2021 BrightTALK Benchmarks Report: Patterns in the Data

The world experienced an unprecedented challenge in 2020, forcing us to adapt to a new normal and thrive in a remote environment. We learned how to flip the switch from in-person interactions to [...]

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Intent Data: Changing the Future of Demand Gen

As marketers are increasingly challenged to own more of the funnel, it’s harder than ever to identify the right buyers at the right time. Not to mention, the pandemic forced B2B marketing to go [...]

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Streamline Your Demand Gen Efforts with BrightTALK Central

We’re launching one of the largest individual releases to-date to streamline how you work, strategize, and generate demand within our platform. Join us for an in-depth look at our newest platform [...]

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BrightTALK’s 2020 Benchmarks Report

We’ve analyzed a wealth of data, looking at over 125,000 webinars and videos hosted on BrightTALK in 2020, and consolidated everything you need to know into BrightTALK’s 2020 Benchmarks Report. [...]

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Content Marketing Beyond Your Content: Getting value from the unengaged

As B2B marketing evolves, new data products are making content marketing more personalized than ever. But if you’re only valuing clicks and views, this narrow definition of success could be [...]

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Prioritizing Intent Data in B2B Marketing

There’s always more than one priority in B2B marketing. As marketers, we strive to get the balance right to guide our actions for developing a strong brand, shaping our narrative in the [...]

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Carla Johnson: How to Apply Storytelling to Your Marketing Efforts

Carla Johnson, keynote speaker, marketing expert and Chief Experience Officer for Type A Communications gives us a deep dive into storytelling, something that should be a critical piece in any [...]

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Operationalizing Sales & Marketing Alignment

When asked if they have good Sales and Marketing alignment, many leaders would quickly nod their heads. "Of course we do!" But when it comes down to it, is that alignment real? Are there clear [...]

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How to Crush Your Revenue Marketing Goals with Webinars

Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content [...]

4 Ways to Use Video Throughout the Sales Cycle

LinkedIn’s recent announcement that they will now support video in Sponsored Content is a telltale sign of just how important video has become for B2B marketers.