Tag Archives: lead

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State of the MarTech Stack 2018

We’ve all seen the explosion of marketing technology companies over the past several years, clearly illustrated in Scott Brinker’s Marketing Technology Landscape that grew from 150 companies in [...]

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Webinar Pros: How Salesforce Elevated the Webinar into a Top Lead Gen Program

Webinars are a critical, proven lead generation tactic that can fuel your pipeline with buyers across all stages. However, not all B2B marketers are maximizing their webinar efforts to see the [...]

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5 Proven-Methods to Create Content for a Consistent Customer Experience

When it comes to the customer experience consistency is key, especially when it costs 5x more to acquire a new customer than to keep an existing one. So, how do you design a cohesive, seamless [...]

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Executive Roundtable: Acquiring the Marketing Buyer

Marketing to a marketer is one of the most invigorating yet mind-boggling tasks. Inspiring and converting your peers who see right through your strategy requires an entirely new level of [...]

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Actionable Takeaways to Nurture Prospects throughout the Buyer’s Journey

It can be difficult to get noticed among the over-abundance of content continuously marketed to B2B buyers. The best way to maximize your exposure and connect with your buyers is to offer easily [...]

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The Science of Engaging Webinar Presentations

Webinars are a powerful tool for engaging prospects and filling the sales funnel, and their increasing popularity amongst B2B marketing and sales teams is a testament to this. However, developing [...]

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Meet the IT Visionary: Influencing IT’s digital journey

What does it take to acquire and inspire the IT visionary in Europe? Symantec's Senior Specialist and BrightTALK's IT Community Manager dive into the habits of IT professionals and how to engage [...]

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Your Top 10 Demand Gen Questions Answered

There’s not a single company out there not leveraging at least three demand generation tactics to scale their business - SMBs to enterprises alike. Marketers have been tasked to revolutionise and [...]

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Heat Wave: Turn Cold Prospects into Hot Leads with Rich Media

As a marketer, you might be disheartened when you hear that 65% of B2B marketing content goes unused. The good news? Sales representatives prefer leads that are generated from rich content like [...]

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BrightTALK’s 2016 Webinar Benchmarks Report: Key insights & trends

Today’s B2B marketers are being challenged to stay ahead of the trends, cut through the noise and inspire their target audience. With more vendors in the marketplace, acquiring and inspiring your [...]

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