Tag Archives: leads

12 Tweetable Lead Generation Statistics

In B2B marketing, statistics provide valuable perspective on how many of your peers are adopting a certain tactic or technology, allowing you to benchmark yourself against your fellow marketers. [...]

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Meet, Greet & Inspire the EMEA Marketing Buyer

While the digital advertising and marketing spend continues to exponentially grow, marketers are still seeing imperfect conversion rates from prospect awareness to SQLs. Site or landing pages [...]

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Webinar Spotlight: Generate More Leads from Live Events with Rich Media

Across the globe B2B marketers leverage the power of in-person events to drive demand and bookings. But after all that bandwidth and budget spent, are marketers really maximizing their [...]

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What do IT professionals want? How to successfully market to technologists

The role of the IT professional is changing, as the workplace and the tools of their trade evolve to encompass a virtual, global, and always-on world. It is no longer enough for IT professionals [...]

2015 in Review: Lead Deliveries Made Simple

Timing is essential when it comes to connecting with your best prospects. Most webinar technologies will only integrate with your CRM or marketing automation platform on a daily basis or it’ll [...]

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Generating New Leads With Last Year’s Webinars

As a marketer, you have limited bandwidth to produce quality content frequently in order to keep your company visible, relevant and ahead of the noise. Between your blog, social accounts, lead [...]

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A Recipe for Webinar Lead Conversion

Webinar lead follow-up is an important part of a balanced marketing-to-sales hand-off. And since "the best place for dramatic improvements in business performance [is in] the hand-offs between [...]

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Converting Your Webcasts into a Broadcasting Channel

Marketers are facilitating the creation of highly memorable and relevant webcasting campaigns by moving beyond one-by-one webcast promotion to a channeled marketing strategy. Offering a single [...]