Tag Archives: Management

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The Studio: Art Direction

Effective art direction can be the difference between integrated brand experiences and one-off, budget-busting disasters. But, when framing a vision and setting expectations, marketers and [...]

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Flip the Switch: Budgeting for Virtual Events

You’ve set your KPIs. Now, where should you focus your resources to get the most bang for your virtual event budget? Join the BrightTALK team for Flip the Switch: Budgeting for Virtual Events, [...]

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The Demand Chain: 5 Keys to a Predictable & Scalable Demand Generation Funnel

The supply chain has repeatable, metrics driven processes that deliver/over-deliver products on time. Now, organizations can create a process and metrics-driven demand chain designed to [...]

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Unpacking the Sales Funnel

This presentation will unpack the sales funnel by discussing some of the current sales challenges, understanding how leads get in the funnel, how they move to Marketing Qualified Leads and then [...]

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When and Why Segmentation Fails…& What You Can Do About It

Segmentation seems like a great idea, right? So why do so many companies fail to implement it successfully? Find out “when and why segmentation fails” and what you can do to avoid being a casualty.

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Lead Planning & Lead Nurturing for Improved Revenue

The development of a lead nurturing program is one of the surest things a marketer can do to improve the value of their marketing dollars and develop better relationships with your buyers, [...]

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From Prospect to Profit: How to Nurture Leads with Online Events

Learn how to nurture leads with online events to move them from lurkers to prospects to customers.

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Optimizing the Marketing-to-Sales Lead Lifecycle

Best-in-Class organizations are maximizing revenues by optimizing lead lifecycle management programs. Would you like to learn to utilize marketing campaigns to improve the results and [...]